Interview with one of the writers for Mobile Suit Gundam GQuuuuuuX:
Interviewer: how does Mr. Tomino go about deciding these names?
Tomino: So it was largely a form of harassment that I gave the enemy MS weird names like Gelgoog. They okay'd all the names that I thought, "there's no way that name would pass even if they're non-creatives." That's when I realized, "oh these people aren't watching the show. They just care about the toys selling." I mean, M'Quve's name, I really thought that was a stretch."
Interviewer: [starts laughing]
Tomino: All of it passed. Which means these people didn't read the scenario, didn't look at the storyboards, even if they come to the recordings, they aren't listening to anything. That's where it started.